Back to home
May 20, 2023
UX Design

Improving the SMPL website structure


SMPL International, a company specializing in mineral supplements, approached me for help with the structure of their new website. The existing website lacked a good organization, and the content had to be set up to optimize the conversion for their product, SMPL72. My job was to create more user-friendly and strategically designed wireframes.


During the research, I discovered excessive and unstructured content on the current website. This hampered effective communication. The challenge was to rearrange this content. Behind the product (SMPL72) lies a nice but fairly complicated story that needs to be properly communicated on the website.


The wireframes visually represent the approved structure. SMPL international can build a website on these blueprints that convey their story well. All of this resulted in maintaining the strategy, a consistent website and a website with a powerful and engaging story!

Lees wat ze over mij zeggen

β€œOlaf has shown remarkable talent in design and Webflow development, displaying a rare blend of creativity and technical view at just 18. His enthusiasm and eagerness to learn are infectious, making him a valuable addition to any project.”

Rick Bossenbroek
Founder Uncode

"Olaf surprised me and exceeded my expectations by far. For someone of his age, he is very professional, decisive, and fast. You rarely come across someone like him. An absolute recommendation if you're looking for someone in the field of UX."

Maarten Bennis
Co-founder SMPL

"Olaf is a super-talented UI/UX designer and researcher and helped us with our media kit design. He listened well to our big problem and came up with an amazing solution, absolutely amazing and knocked it out of the park. πŸš€"

Ahmed Yahya
Founder Biokit

"Olaf is truly a partner you can rely on when you want a custom-made website. Olaf is super professional and very collaborative. No agency that has been around for 20 years can match that. We are very grateful, Olaf!"

Lidwien Jansen
Co-founder SMPL

"Olaf has been incredibly helpful to us. One of the key aspects was that he didn't just passively execute, but also provided feedback on the implications of our choices. I would definitely recommend his services."

Joram Usmany
Founder Juridify

"The structured approach of Beyond Measure by Olaf appealed to us very much. With his network for checks and feedback on the concept, we are more visible online and findable on the world wide web. Olaf's process approach works for a better result!"

Frans Pijnenborg
Co-founder ITST Global
Kom in contact

Strategisch Gedreven Ontwerp & Webflow Ontwikkeling